GenePartner & ScientificMatch are DNA dating services that both offer the best taglines i have read in a longtime “Love is no coincidence” and “The Science of Love”. They equally use the same language and aesthetics you would find at most dating sites- is this a way to hook in their punters? Lull them into a sense of security?Obvious marketing techniques using getty imagery offering hideously unemphathetic service opportunties. I would love to do some ethnography on the implications on those using this site – journalists have already carried out their own research how about some ethnofiction? What are the possibilities of this service being really pushed to the extreme? Certanly a well trodden area in film and fiction as well as in Design Interactions at the RCA.
ScientificMatch outline the 6 key benefits to scientific matching your partner according to your DNA:
- Chances are increased that you’ll love the natural body fragrance of your matches.
- You have a greater chance of a more satisfying sex life.
- Women tend to enjoy a higher rate of orgasms with their partners.
- Women have a much lower chance of cheating in their exclusive relationships.
- Couples tend to have higher rates of fertility.
- All other things being equal, couples have a greater chance of having healthier children with more robust immune systems.
1 response so far ↓
ben // January 4, 2009 at 10:25 pm |
And for the inverse view – wherever there’s a new form of commodity there’s a new form of crime – have you seen the movie Code 46?
http://www.unitedartists.com/code46/#
http://en.wikipedia.org/wiki/Code_46
From the opening credits:
Code 46
Article 1
Any human being who shares the same nuclear gene set as another human being is deemed to be genetically identical. The relations of one are the relations of all.
Due to IVF, ID embryo splitting and cloning techniques it is necessary to prevent any accidental or deliberate genetically incestuous reproduction.
Therefore:
I. All prospective parents should be genetically screened before conception. If they have 100%, 50% or 25% genetic identity they are not permitted to conceive
II. If the pregnancy is unplanned, the foetus must be screened. Any pregnancy resulting from 100%, 50% or 25% genetically related parents must be terminated immediately
III. If the parents were ignorant of their genetic relationship then medical intervention is authorized to prevent any further breach of Code 46
IV. If the parents knew they were genetically related prior to conception it is a criminal breach of Code 46.