me and 23andme

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One of my next quests is to work with the now developed 23andme genetics information service (see earlier post). I just wonder who is doing their service design strategy work because i think there is so much in the future development of this service area. Surely Virgin is jumping on the “predicitve gene testing extreme customization service” by now, not just the stem cell bank service he has got going. It could at least be one of his virgin red letter day experiences: extreme personalized health/beauty regimes and medicine packages whilst you wifi on the Virgin Pendolino trains ! Its so obvious.

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