Identifying the voter

pb_vote_f1

Catalist is a privately financed large-scale political data-mining shop and has documented the political activity of every American 18 and older: where they registered to vote, how strongly they identify with a given party, what issues cause them to sign petitions or make donations. Catalist offers progressive organizations access to a national database of voting-age individuals in the United States. Their databases are fed by 450 commercially and privately available data layers as well as firsthand info collected by the campaigns. Candidates are then able to target voters from ever-smaller niches. Not just blue-collar white males, but married, home-owning white males with a high school diploma and a gun in the household. Not just Native Americans, but Native Americans earning more than $80,000 who recently registered to vote.

link

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s