DNA Dating: GenePartner & ScientificMatch



GenePartner & ScientificMatch are DNA dating services that both offer the best taglines i have read in a longtime “Love is no coincidence” and “The Science of Love”. They equally use the same language and aesthetics you would find at most dating sites- is this a way to hook in their punters? Lull them into a sense of security?Obvious marketing techniques using getty imagery offering hideously unemphathetic service opportunties. I would love to do some ethnography on the implications on those using this site – journalists have already carried out their own research how about some ethnofiction? What are the possibilities of this service being really pushed to the extreme? Certanly a well trodden area in film and fiction as well as in Design Interactions at the RCA.

ScientificMatch outline the 6 key benefits to scientific matching your partner according to your DNA:

  • Chances are increased that you’ll love the natural body fragrance of your matches.
  • You have a greater chance of a more satisfying sex life.
  • Women tend to enjoy a higher rate of orgasms with their partners.
  • Women have a much lower chance of cheating in their exclusive relationships.
  • Couples tend to have higher rates of fertility.
  • All other things being equal, couples have a greater chance of having healthier children with more robust immune systems.

2 responses to “DNA Dating: GenePartner & ScientificMatch

  1. And for the inverse view – wherever there’s a new form of commodity there’s a new form of crime – have you seen the movie Code 46?


    From the opening credits:

    Code 46

    Article 1

    Any human being who shares the same nuclear gene set as another human being is deemed to be genetically identical. The relations of one are the relations of all.

    Due to IVF, ID embryo splitting and cloning techniques it is necessary to prevent any accidental or deliberate genetically incestuous reproduction.


    I. All prospective parents should be genetically screened before conception. If they have 100%, 50% or 25% genetic identity they are not permitted to conceive

    II. If the pregnancy is unplanned, the foetus must be screened. Any pregnancy resulting from 100%, 50% or 25% genetically related parents must be terminated immediately

    III. If the parents were ignorant of their genetic relationship then medical intervention is authorized to prevent any further breach of Code 46

    IV. If the parents knew they were genetically related prior to conception it is a criminal breach of Code 46.

  2. The question about DNA Dating that also bothers me is what happens to my genetically identity at the end of the day – especially when we are talking about such a dubious company like Genepartner.

    There are a few things fishy about Genepartner:
    – The so called “Swiss Institute for Behavioural Genetics” (www.sibeg.org) – where Genepartner’s research studies are supposed to be done – belongs to the former Marketing Manager of Genepartner Michael von Arx (e.g. check http://www.sibeg.org at http://whois.domaintools.com)?! However, if you google the institute it hardly doesn’t exist besides Geneparnter related sites. Moreover, Websheep (www.websheep.com), the company that programmed Genepartner’s website also programmed sibeg.
    – Another thing that makes me suspicious: Nobody ever saw any data of Genepartner’s research studies (Check TimesOnline article from May 24, 2009, http://women.timesonline.co.uk/tol/life_and_style/women/relationships/article6320458.ece?print=yes&randnum=1243339272285).

    So, why should we hand our genetically identity out to such a dubious company?!

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