And finally, it is the evolution of design into Design (with or without the “Thinking” term) to redesign large scale social systems in business and civic society that has folks moving to embrace it. In this era of melting models and flaming careers, of economic uncertainty and social volatility, Design has a set of tools and methods that can guide people to new solutions.
Which is why MIT, Harvard, Rotman, McKinsey and dozens of corporations are moving to Design to help navigate the present and the future. It is why in Britain and the Continental governments are embracing Design to help redesign basic social services.
I grow more bothered by the week with the phrase “design thinking.” I know full well that I am fighting a losing battle, but I think it is an unfortunate term for describing what designers have to offer to other disciplines, which seems the most common reason for using the term. As is a way of talking about what designers can contribute to areas beyond the domains in which they have traditionally worked, about how they can improve the tasks of structuring interactions, organizations, strategies and societies, it is a weak term. The phrase has gained currency in part because it suggests that there are multiple kinds of thinking. Design thinking serves as a complement to analytic thinking, critical thinking, conceptual thinking, and other forms or modes of thought. Most often it is the first of these “analytic thinking” that is the target concern of design thinking’s advocates. They argue that analysis does not provide everything that is needed to cope with the complexities that face us.
These are some of my works commissioned by various NASA facilities. They are offered here to provide something like definitive digital versions of such images, and unfortunately the NASA centers can rarely do this. You paid for them and they’re yours.
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ABOUT THIS BLOG
“The Future of Self-Knowledge” research blog encompasses the techniques and methodologies used in corporate horizon scanning & forecasting, and their counterparts in ancient divination practices and the rise in personal genome services.
This research is used as a platform to develop personalised futures techniques for The FATE Institute (The Futures Association for Therapy & Entertainment), a think tank dedicated to developing personalised foresight services and products.
Posts on this site will capture thoughts, experiments and current areas of interest in relation to speculative and personal futures.
My other websites: www.jessicacharlesworth.com
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