Whuffies and Social Currencies

Whuffies and social networking currency

“At the end of last year, Forbes magazine asked frog to help them envision the future in 2020. In December, we held a workshop in San Francisco that brought designers, futurists and journalists together to think about the current state of computing, how we might experience it 10 years from now and, perhaps most importantly, how we might make the transition into these possible futures. The day-long event led to an extensive online feature: “Your Life in 2020,” a collection of illustrated concepts and videos that envision the future of ubiquitous computing. In that future, your computer is not only incorporated into every aspect of your life but is a part of you. With this in mind, we imagined how future technology would influence the key areas of Social, Travel, Commerce, Healthcare, and Media. Here’s what we came up with.”
Whuffie Meter
Curious about the future of social networking? Whuffie is a conceptual social Metric based on what others think of you. In the future this Metric might actually be usable as real money. Why not? Celebrities are used to getting things for free based on their popularity. This is the same idea taken to its democratic extreme. Socializing will take on completely new dimensions when we can see everything public about a person right as we are talking with them. Think dating is difficult today? Imagine the hoops we’ll have to jump through when everyone in the bar can see your complete dating history the minute you walk into the room.
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