Now Iyengar is having her own say about the jam experiment and the many other puzzles and paradoxes of choice. More choice is not always better, she suggests, but neither is less. The optimal amount of choice lies somewhere in between infinity and very little, and that optimum depends on context and culture. “In practice, people can cope with larger assortments than research on our basic cognitive limitations might suggest,” Iyengar writes. “After all, visiting the cereal aisle doesn’t usually give shoppers a nervous breakdown.” Take a mundane question: Do you choose to brush your teeth in the morning? Or do you just do it? Can a habit or custom be a choice? When Iyengar asked Japanese and American college students in Kyoto to record all the choices they made in a day, the Americans included things like brushing their teeth and hitting the snooze button. The Japanese didn’t consider those actions to be choices. The two groups lived similar lives. But they defined them differently.
Carpe Diem helps you do something new everyday. A series of daily do’s (365 to be precise).The kind of little do’s that get our imaginations going, make some memories and get us learning a bit more about ourselves and the world around us.
The tasks come from all over the place, including a few from the lovely folks over at the School of Life. They range from the thought provoking to the spontaneous and light hearted, some even have little rewards to help you on your way and give you a nudge in the right direction. Follow all the daily do’s and by the end of the year you’ll have done all sorts. From the delights of having a hygge, to partaking in some random acts of kindness, and dabbling in a spot of poetry.
Take part in the tasks every day and your life will change (for the better, more fulfilled sort we hope) and the handy thing is that Carpe Diem Daily comes in app form, so you can get the tasks straight to your phone.
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ABOUT THIS BLOG
“The Future of Self-Knowledge” research blog encompasses the techniques and methodologies used in corporate horizon scanning & forecasting, and their counterparts in ancient divination practices and the rise in personal genome services.
This research is used as a platform to develop personalised futures techniques for The FATE Institute (The Futures Association for Therapy & Entertainment), a think tank dedicated to developing personalised foresight services and products.
Posts on this site will capture thoughts, experiments and current areas of interest in relation to speculative and personal futures.
My other websites: www.jessicacharlesworth.com
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