Tag Archives: methods

Brain scanners, Ian Jindal and predicting how we will consume!

hitachi's brain scanner

hitachi's brain scanner from Tech-On

Heard an amazing talk at Sense Towers the other week where Ian Jindal came to speak to us about e-commerce and the future of how we will consume! A brilliant and very frank presentation that he has given to a variety if audiences around the country but this time it was to us Sensers. Check out his presentation.

He spoke of issues that are changing thw way we shop online. Data has been mashed up in such ways that now real magic can be performed as more intelligent methods of using data are being applied to predict or maybe even affect our shopping habits. Using APML: attention profiling markup language , hypodata and epiphonomenology (esp), “digital businesses can now make use of behavioural data and interaction to propose a model to consider, anticipate and exploit the phenomena that arise from new uses of data,  the ‘attention economy’ as it has now been coined.”

He also pointed out an amazing article that was discussed in Nature Neuroscience  about brain scanenrs being able to see your decisions before you act on them, suggesting free will does not exist and how we unconsciously make decisions before our bodies realise and react: AMAZING!!!!   NS link or WIRED link

By scanning the brains of test subjects as they pressed one button or another – though not a computer mouse – researchers pinpointed a signal that divulged the decision about seven seconds before people ever realised their choice. The discovery has implications for mind-reading, and the nature of free will. “Our decisions are predetermined unconsciously a long time before our consciousness kicks in,” says John-Dylan Haynes, a neuroscientist at the Bernstein Center for Computational Neuroscience in Berlin, who led the study. It definitely throws our concept of free will into doubt, he adds.

This schematic shows the brain regions (green) from which the outcome of a participant's decision can be predicted before it is made. Courtesy John-Dylan Haynes.

This schematic shows the brain regions (green) from which the outcome of a participant's decision can be predicted before it is made. Courtesy John-Dylan Haynes and Wired.

Thoughts on design + futures: design = futures?

From Alex Soojung-Kim Pang recent blogessay “thoughts on design + futures”, he discusses the importance of design in discussing futures, this validates exactly how i see design is a tool to debate, discuss, create and influence what happens next through very visually inspiring and disturbing means. Design has always been about planning the next step and making it tangible and design research is constantly evolving in response to exploring ways we understand, visualise, prepare and react to possible, plausible and probable futures. Depending on the design tools that have been learnt (eg. MA Design Interactions, RCA), a designer can create parallel scenarios/worlds/futures/mental models and depending on how empathetic they are to imagining peoples actions/reactions they can then imagine the implications of new services, systems, products and platforms within these future worlds. Depending on the design approach, it is fundamental to how we  make decisions as a collective or help facilitate decision making to provoke the darkest and the lightest of approaches to our futures.

“To create a futures appropriate for the 21st century and its challenges, we futurists don’t have to become designers, any more than we have to be printers or graphic artists today. But we do need to learn some of the tools of design, learn from designers how to study people’s interactions with technologies, and pay attention to how people create mental models and imaginary worlds through things. In exchange, we can contribute to the design of things that make the world and the future more comprehensible, and better.” Alex Soojung-Kim Pang